THE COME UP

BEHIND THE BEAT: ALLIE YAMAGUCHI

When booking my most recent shoot, I wanted to find a makeup artist that was talented, professional, and real af which is why Alexandria Lordee - although most of you probably call her Allie Yamaguchi - was my go to choice. Recently, I sat her down and talked about her skills, background, and inspiration. Get to know the woman behind the beat.

When booking my most recent shoot, I wanted to find a makeup artist that was talented, professional, and real af which is why Alexandria Lordee – although most of you probably call her Allie Yamaguchi – was my go to choice. Recently, I sat her down and talked about her skills, background, and inspiration. Get to know the woman behind the beat.

26 year old Allie Yamaguchi has been doing makeup since 2010. Makeup was NEVER on her radar, she had always been a tom boy and loved just hanging with the boys.

“I never imagined I’d be doing [this] because I grew up being a dude basically. I loved playing sports, hanging with the guys and I played basketball in high school and in college until I hurt myself. I literally had to make the decision to either stop doing something I loved which was playing basketball and continue being a starving student athlete or, get a regular job and work so I could support myself. My friend told me Sephora was hiring and the rest was history.”

She loves makeup because it gives her the opportunity to be whoever she wanted to be. She loves the confidence that it gives her and others. She finds her inspiration from everything and everyone around her.

“I might see a bomb look on insta and recreate it with a twist or try it on a client. We’re always learning and growing you know. It never stops.” In 5 years, she hopes to be certified to do eyelash extensions and micro-blading. She also wants to be certified to teach. “I would love to teach seminars and travel certifying other women. I would love to have my own sell boutique so I can perform services and be that young boss ass makeup artist/esthetician that I dream of becoming. I just want to be great.” Her style is a natural glam. She doesn’t want to overdo things and just wants her clients to feel light weight when they get out of her chair.

When 2017 started, she told herself that she would travel more, and get paid to do it. She is now living in that truth! “I will be traveling to NY for the first time in August to do makeup for a wedding so thats huge! I will also be visiting San Diego, LA, Vegas, and Denver.”

Upcoming makeup artists, her tips to you is for you to TAKE YOUR TIME. “Don’t rush into it because you might embarrass yourself trying to take clients too soon. Youtube isn’t the go to for learning. You have to just throw yourself into it and practice everyday to become great. I would literally go into sephora 1-2 hours before my shift to play with the product and do my makeup because I didn’t have any. It’s all about that drive and hunger.”!

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